Chairman Linda W. Cropp at the request of the Mayor
A PROPOSED RESOLUTION IN THE COUNCIL OF THE
DISTRICT OF COLUMBIA
To confirm the appointment of Mr.
Alexander M. Padro to the District of Columbia Board of Library Trustees.
RESOLVED, BY THE COUNCIL OF THE DISTRICT
OF COLUMBIA, That this resolution may be cited as the "District of Columbia Board of
Library Trustees Alexander M. Padro Confirmation Resolution of 2000".
Sec. 2. The Council of the District of
Columbia confirms the appointment of:
Mr. Alexander M. Padro
1519 18th Street, N.W.
Washington, D.C. 20036
(Ward 2)
as a member of the District of Columbia
Board of Library Trustees, established by section 4 of An Act To establish and provide for
the maintenance of a free public library and reading room in the District of Columbia,
approved June 3, 1896 (29 Stat. 244; D.C. Code §37-104), replacing Joanne E. Boxley-May,
whose term ended January 5, 1999, for a term to end January 5, 2004.
Sec. 3. The Council of the District of
Columbia shall transmit a copy of this resolution, upon its adoption, each to the nominee
and to the Office of the Mayor.
Sec. 4. This resolution shall take effect
immediately.
ALEXANDER M. PADRO
1519 Eighth Street NW, Washington, DC 20001-3305, 202-518-3794, Fax: 202-518-0078, [email protected]
PUBLISHING EXPERIENCE
MONUMENT BOOKS,
Washington, DC, 1998 – Present
Small press publishing trade local and ethnic history books. First title scheduled for
publication in 1999.
President
- Acquire titles for publication and manage
production, marketing and sales functions with freelancers.
PADRO COMMUNICATIONS,
Washington, DC 1997- Present
Publishing consulting firm providing acquisitions, direct marketing, publicity, sales and
graphic design services to commercial and non-profit publishers. Literary agency services
provided to non-fiction authors.
President
- Recruit new clients and provide full range
of services personally and with freelancers and associates.
GOVERNMENT INSTITUTES, Rockville,
MD 1994 – 1997
Publisher of environmental and occupational safety and health professional reference books
and related government documents.
Associate Publisher
- Managed end expanded list of book and
electronic titles on management, legal-regulatory, scientific, and technical topics for
EH&S professionals, including attorneys, engineers, physicians, and nurses. - Directed corporate new product development
efforts and monitored regulatory activity and industry trends to select new business
opportunities. - Established occupational safety and health
publishing program, signing 37 titles and publishing 20 new products in 1995. Expanded
environmental compliance publishing list into environmental engineering. - Created product development and evaluation
systems, increasing contract signings by 300% in first year. - Planned and directed academic
telemarketing, cataloger sales, and publicity programs, trade association co-publishing
ventures, and corporate custom publishing initiatives. - Initiated systems for payment of advances
and grants and new standards for cover design, copyediting, text design, and quality
control. - Analyzed sales and reported to President
and Vice President/Publishing.
VAN NOSTRAND REINHOLD, New
York, NY 1991 – 1994
Major publisher of scientific, technical,
professional reference and trade books (an International Thomson company).
Acquisitions Editor
- Signed, developed, and published 20 new
print and electronic occupational and environmental safety and health products per year. - Invited potential authors to prepare new
project proposals, developed reviewer pool to render expert judgements on proposals,
conducted market research, prepared financial studies to determine profit potential, and
negotiated contracts with authors. - Analyzed sales and profitability of list
and determined reprint and new edition schedule for 200 backlist titles. - Led publishing team, consisting of design,
editorial, marketing, and production personnel. - Reported to Publisher and Vice
President/Editorial.
Senior Marketing Manager
- Exceeded sales goals for chemistry,
chemical engineering, computer science, data processing, earth science, environmental,
gemology, industrial safety, and occupational health books through direct mail,
telemarketing, conference exhibits, and academic channels. - Created marketing plans and managed budget
for promotion of frontlist (100 new titles per year) and backlist (500 titles. - Interfaced with editors, authors, trade
sales force, telemarketing staff, library, and special sales managers, and foreign
distributors to maximize sales. - Evaluated product proposals, prepared sales
projections, analyzed sales, and reported to Vice President of Sales and Marketing.
DELMAR PUBLISHERS/MILADY
PUBLISHING DIVISION, Tarrytown, NY, 1987- 1991
World’s leading publisher in cosmetology
and beauty education and major publisher of business education titles for the vocational
market (an International Thomson company).
Marketing Specialist/Direct Mail Manager
- Created and successfully implemented
marketing plans for over 500 book, video, software, and magazine titles to schools,
libraries, and professional markets. - Attended conferences and conventions and
visited key customers to generate sales of new titles and conduct market research. - Responsible for concept and production of
print advertising, catalogs, brochures, and order forms, including supervision of inhouse
and freelance graphic artists and copywriters, and purchasing of typography, photography,
color separations, printing, mailing lists, arid fulfillment services.
MARKETING EXPERIENCE
PADRO COMMUNICATIONS, New
York, NY, 1982 – 1987
Marketing communications agency, serving association medical, beauty, and high technology
clients, specializing in new product introductions and corporate identity programs.
President/Creative Director
- Responsible for generating new business,
copywriting, and design for direct mail promotions and print advertising, and supervision
of copywriters, graphic artists, and support staff.
B.L. OCHMAN PUBLIC RELATIONS,
New York, NY, 1981-1982
Full service PR agency specializing in
entertainment and the arts.
Account Executive
- Wrote press releases and surveys, planned
special events, and conducted phone follow-up resulting in consumer and trade media
placements
EDUCATION
NEW YORK UNIVERSITY, New York, NY, BA,
Journalism, 1985
BRONX HIGH SCHOOL OF SCIENCE, 1981
PROFESSIONAL AFFILIATIONS
WASHINGTON BOOK PUBLISHERS Member, 1994 –
Present
Co-Chair, Book Design and Effectiveness Competition, 1998 – Present
SOCIETY OF SCHOLARLY PUBLISHERS, Member,
1997 – Present